SNAP SHOT
Ocean Moon Coffee hopes to establish a competitive advantage in the world of specialty coffee by bucking the outdated trends of what has become a sometimes pretentious and inflexible marketplace.
Each month two coffees are roasted and released in small batches designed to sell out.
With founder and roaster Devin Eiring at the helm, OCM has an inbuilt customer base due to his years as a coffee consultant and respected green buyer.
At OCM, a monthly coffee palylist is offered, for the customer to drink whenever and wherever they want.
Role:
Product Design, Brand Design
Tools:
Figma, Adobe Creative Suite, Procreate, Wireframing, Prototype Testing, Competetive Analysis, Desk Research, Shopify, HTML, CSS, Google Analytics
A Simplified E-Commerce Solution
THE CHALLENGE
Coffee sites are too complicated
Coffee sites flood consumers with too much information and too many distractions from checkout, creating decision fatigue.
Users just want good coffee.
THE OPPORTUNITY
A Monthly Subscription with Two Amazing, Small Batch Options
Driven by behavioral data, inspired by the Record & Tape clubs of the 1970s & 1980s
HOW IT WORKS
Set it, forget it.
Users are locked in by the simplicity, endlessly satisfied by the superior product.
The last coffee subscription they will need.
RESEARCH & REFINEMENT
Competitive Analysis
Key Takeaways
Other sites were overburdened with details of brewing instructions, coffee archives, and selections
Appealing features like free shipping and environmental offset were hard to find on the overly complex sites
The voice of the sites was ubiquitous and the branding was underutilized to dull the appeal
Target User Persona
Our UX Design and Branding focused on a target user persona
SITE DESIGN
An User-Centered Solution
Instead of a flood of choices, the site offers two options monthly:
SIDE A, SIDE B
BRANDING DESIGN
Visual Design System
The branding reduplicated the reiterated variations of vinyl record culture, with bands and labels that used a set template and varied the color and imagery to create a sense of loyalty and collectibility.
Digital/Physical Brand Cohesion
The site experience reflects the physical experience in a manner that compounds brand loyalty. The brand will be expanded through trade show merch and goodies.
Physical Label
Digital Product Card
Cool Collectibility
Limited edition labeling with custom art fosters user loyalty and leans into a social-media forward marketing approach
FINAL PRODUCT
A Simplified Online Coffee Company
The result is a simplified user experience that gives user direct access to the product and creates a satisfying experience that keeps them coming back.
